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MAD-HR Director Carole Burman reveals the secrets behind people-led growth on the Sales Cadence podcast
Here at MAD-HR we have a long history of spreading the good news that effective HR is about so much more than ‘hiring and firing’. Really great HR practice is a powerful tool for business growth. In addition to reaffirming the message here on our website, we also take any opportunity to evangelise about the power of HR in a wide array of business settings.
So we were thrilled when our founder, Carole Burman, was invited to appear as a guest on the popular Sales Cadence Podcast, hosted by Matt Sykes.
Matt Sykes is a renowned sales coach, trainer and author who talks regularly on the subject of growth, and not just through traditional sales.
During this fascinating episode, Carole and Matt explored the relationships between self-improvement and business growth.
“A Comfortable, Enthusiastic and Productive Learning Experience”
“Lucy’s workshop on competencies was excellent, not only in what she delivered but how it was delivered. She made everyone feel comfortable and thoroughly engaged, harnessing their enthusiasm, resulting in a productive session. ”
Here’s a sneak peek of some of the key takeaways from the podcast episode:
1: Why being yourself ‘trumps all’ when it comes to selling and having a ‘black book’ of connections is a ‘must-have’ for every sales professional.
2: Why choosing your attitude is crucial if you want to remove self-doubt and stay on task to close more deals.
3: Why you must manage disruption out of your organisation and what to do when a team member isn’t behaving appropriately.
The vibrant conversation also dug into Carole’s transition from early commercial opportunities (in a pub!), through the corporate world, to the founding of MAD-HR.
As the episode continues, Carole explains that the role of MAD-HR goes far beyond compliance and fixing problems, and empowers organisations to meet their goals through the power of their people.
To listen to this podcast episode, click the links below:
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