With the wide range of generations within our workplaces, it can be challenging to understand how we can all work together in harmony.

A generation is a group of people born roughly at the same time; they are usually grouped by approximately 20-year time intervals. Each generation will take on a special meaning because its members tend to experience critical life events and transitions at historical moments, and these moments and experiences define their lives.

The latest generation to join the workplace is Generation Z, born between 1997 and 2012. This blog explores how we can recruit, manage, retain, and learn from Generation Z.

Gen Z is the first generation born into a world where they know nothing else besides being constantly connected to one another through phones, screens, and tablets. They are often referred to as the first fully “digitally native” generation.

Highly committed to diversity, inclusion and social responsibility, they value employers that prioritise sustainability, equity and ethical practices. With an entrepreneurial flair, many may have a side hustle and prefer the freedom of freelancing rather than traditional career pathways.

Gen Z has some distinct preferences and expectations when it comes to work. Here are some key aspects of how they like to work:

  • Flexibility – they value flexible working hours and the option to work remotely. The traditional 9-5 office setting is less appealing to them compared to arrangements that allow a better work-life balance.
  • Work ethic – contrary to some stereotypes, Gen Z has a strong work ethic. They value hard work but also prioritise efficiency and smart use of technology.
  • Technology – being digital natives, Gen Z is highly proficient with technology and prefers workplaces that utilise modern tools and platforms. They are adept at using digital communication and collaboration tools.
  • Purpose and values – this generation seeks meaningful work that aligns with their values. They are drawn to companies that have a strong sense of social responsibility and ethical practices.
  • Career development – continuous learning and career development opportunities are important. Gen Z employees look for employers who offer training, mentoring and a clear pathway for growth and financial security.
  • Diversity and inclusion – a diverse and inclusive workplace is crucial. Gen Z values environments where different perspectives are respected and where they can bring their authentic selves to work.
  • Feedback and recognition – regular feedback and recognition are vital for them. They appreciate constructive criticism and want to know how they are performing and how they can improve.
  • Work-life balance – they prioritise a healthy balance between work and personal life. Benefits that support this balance such as wellness programs and mental health resources are highly valued.
  • Collaborative environment – Gen Z enjoys working in a collaborative environment where teamwork and open communication are encouraged.

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Recruiting

Adapting the recruitment strategies to align with the preferences and expectations of Gen Z will help give you the edge when attracting talent to your organisation. Leverage digital platforms and social media channels to showcase your employer brand and gain their attention. Consider the use of technology to assess candidates and where possible utilise video interviews. Review the candidate’s experience and gain feedback in order for you to continually improve the experience.

Where the business can support it, be flexible in your working arrangements. Highlight this in your adverts and social posts, with an emphasis on the ability to maintain a work-life balance and accommodate individual preferences for scheduling and location.

Focus on and showcase the opportunities for career development and skills enhancement with the business. Provide clear pathways for advancement and invest in training and development programmes to support this generation’s desire for continued growth.

Promote your organisation’s commitment to diversity, equity and inclusion. Highlight any mentor programs and initiatives that foster a culture of belonging in your organisation.

Communication of your organisation’s mission statement and values is key. Showcasing the business’s efforts towards ESG will resonate with Gen Z candidates who prioritise purpose driven work.

Managing and retaining

Managing Gen Z requires understanding their preferences and motivations. Communication is key, and setting the expectations of the organisation is equally as important as meeting the needs of the team member. Be authentic and transparent in communications, avoid jargon and be clear about the message.

When sharing information, break it down into digestible chunks, using bullet points, lists and short paragraphs. For company information try using visual content. An example could be infographics or short videos.

As with the recruitment strategy, embrace technology by utilising modern communication and collaboration tools. Gen Z is comfortable with digital platforms, so integrating these into daily operations can enhance productivity and engagement.

However, it is also worth noting that growing up with social media has shaped Gen Z’s communication style and mental health. They are used to instant feedback and constant connectivity. While this can lead to innovative ideas and swift communication, it also means that mental health is a significant concern. Employers need to be mindful of the stress and pressure that social media can bring and provide support for mental health in the workplace.

In addition, it is important to create a diverse and inclusive work environment. Ensure that different perspectives are valued and that everyone feels welcome and respected. This type of culture helps the business create a safe, innovative environment where everyone can thrive, which doesn’t just have a positive impact on the team but also helps the business thrive.

Conclusion

Employing Gen Z offers significant opportunities and challenges for organisations. Understanding their distinct preferences and values as we do for every generation in the workplace can lead to a more engaged, motivated and productive workforce.

  • Use their proficiency with technology to help streamline operations and enhance communication.
  • Be flexible to support a good work-life balance.
  • Focus on ESG and weave it into the organisation.
  • Invest in their professional growth.
  • Cultivate an inclusive and diverse workplace where everyone can thrive.
  • Be transparent and have open communication to build trust and a deep connection.

By adapting to these needs and preferences, employers can attract and retain Gen Z and drive innovation, adaptability, tech savviness and a commitment to diversity and inclusion within their businesses.